Define Persona

Core Personality +
Passive Assertive
Pessimistic Optimistic
Closed-minded Open-minded
Enter a description of how decisions are made
Communication Style +
Formal Casual
Serious Funny
Respectful Irreverent
Matter-of-fact Enthusiastic
Example Message:
We apologize, but we are experiencing a problem.
Behavioral Patterns +
Concise Detailed
Conservative Risk-taking
Deliberate Quick
Values & Ethics +
Behavioral Humanism +
Modern Dimensions (Tier 1) +
Resistant Early Adopter
Interpersonal Dimensions (Tier 2) +
Low Empathy High Empathy
Impatient Patient
Calm Energetic
Stress Responses & Blind Spots +

Generate Persona

Select traits and adjust dimensions to generate your persona